People might think I am crazy for this but I am going to say it anyways; yellow is the new millennial pink. I may be biased because yellow is my absolute favorite color and always has been but I really believe it is on the rise. Several of my favorite brands have taken notice and are including it in their new lines or as their brand colors.

Summersalt is my new favorite bathing suit line. They have the most flattering suits and they have a style for everyone. You can even try them on at home before ordering. Another brand decked out in yellow is Fishers Island Lemonade. Albeit on the opposite end of the spectrum than a bathing suit, it is equally a favorite of mine. Their spiked lemonade tastes amazing and their branding is pretty rad as well.

I don’t think millennial pink will be going anywhere anytime soon but it should definitely watch its back.

images above via summersalt